Overview
The “In the Know” campaign addresses many common misconceptions about addiction prevention, treatment, and recovery. The goal is to empower people with facts pertaining to substance use disorder and eliminate stigma.
The campaign uses a variety of mediums including ads on radio, streaming audio, and digital mediums, as well as mass transit such as buses, the NYC Subway and Staten Island Ferry.
In the Know Quiz
As part of the campaign, individuals are encouraged to visit the OASAS website and follow the Addiction: In The Know link to take a brief 10 question quiz. Users are encouraged to test their knowledge, share their results, and challenge others to take the quiz.
Campaign Components
Print materials are available for download free of charge.
Radio ads are available for streaming on the OASAS SoundCloud page.
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In the Know: Excessive Alcohol Use
There were 3,265 drug overdose deaths in NY in 2017. Do you know how many people in NY die due to excessive alcohol use each year?
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In the Know: Excessive Alcohol Use (Spanish)
Hubo tres mil doscientos sesenta y cuatro muertes por sobredosis de drogas en Nueva York en 2017. ¿Sabe cuántas personas en Nueva York mueren debido al consumo excesivo de alcohol cada año?
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In the Know: Naloxone (Spanish)
La naloxona es un medicamento utilizado para revertir una sobredosis de opioides. ¿Quién puede administrar naloxona?
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In the Know: Prescription Opioids
Which commonly prescribed opioids have the potential to be addictive?
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In the Know: Prescription Opioids (Spanish)
¿Cuáles son los opioides recetados, potencialmente adictivos, más comunes?
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In the Know: Treatment Availability
How many state-certified addiction treatment programs are there in New York?
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In the Know: Treatment Availability (Spanish)
Traducción al español (Spanish)¿Sabe cuántos programas de tratamiento de adicciones certificados por el Estado de Nueva York están disponibles en Nueva York?
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In the Know: Pregnancy and Addiction
Which FDA-approved medications are safe to treat pregnant women with opioid addiction?
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In the Know: Pregnancy and Addiction (Spanish)
Cuando una mujer lucha contra la adicción a los opioides y se entera de que está embarazada, ¿qué medicamento puede utilizar para tratar su adicción?
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