Addiction: In the Know Public Awareness Campaign
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Overview

The “In the Know” campaign addresses many common misconceptions about addiction prevention, treatment, and recovery. The goal is to empower people with facts pertaining to substance use disorder and eliminate stigma. 

The campaign uses a variety of mediums including ads on radio, streaming audio, and digital mediums, as well as mass transit such as buses, the NYC Subway and Staten Island Ferry. 

In the Know Quiz

As part of the campaign, individuals are encouraged to visit the OASAS website and follow the Addiction: In The Know link to take a brief 10 question quiz. Users are encouraged to test their knowledge, share their results, and challenge others to take the quiz. 

Campaign Components

Print materials are available for download free of charge.

Radio ads are available for streaming on the OASAS SoundCloud page.