Statewide Prevention Media Campaign

Discretionary Funding Opportunity SUPP #1015
A discretionary funding opportunity permits discretionary purchases up to $500,000 to create, develop and produce statewide addiction prevention media campaign.
This solicitation does not include the media buy.

OASAS intends to contract with a vendor, pursuant to its discretionary authority under State Finance Law §163(6), permitting discretionary purchases up to $500,000. The vendor will provide their expertise and develop a comprehensive positive behavioral health change public awareness and advertising campaign, addressing prevention of substance use/ misuse. According to the World Health Organization (WHO), “A health campaign follows a specific sequence that moves the target audience from awareness of an issue towards a behavior resulting in a specific health outcome. An effective campaign must also adapt to, and consider the context of, the community it serves.”

The intent of this initiative is to reach New York State’s vulnerable populations with culturally responsive behavioral health messaging to affect positive change. This solicitation does not include the media buy.

The overarching goals of the campaign are to:

  • Reduce the prevalence of substance use and misuse in the New York population;
  • Delay the initiation of substance use/misuse among youth and other vulnerable populations; 
  • Decrease the negative health, social, and economic consequences and costs associated with substance use/misuse across the lifespan;
  • Prevent the escalation of substance use/misuse through early identification, brief intervention and referral; and
  • Prevent the escalation of substance use/misuse behaviors to levels requiring treatment.
Eligible Applicants 

To meet the eligibility criteria vendors must meet all the below requirements:

  1. 1. Operate as a New York State Certified Minority and Women Owned Business Enterprise OR a New York State Certified Service-Disabled Veteran-Owned Business.
  2. 2. Must have a minimum of five years of experience in creating, developing, and testing positive behavioral health change.
Applications Due

January 24, 2023