The New York State Office of Addiction Services and Supports (OASAS) intends to contract with a vendor, pursuant to its discretionary authority under State Finance Law §163(6), permitting discretionary purchases up to $500,000. The vendor will provide their expertise and develop a comprehensive positive behavioral health change public awareness and advertising campaign, addressing prevention of substance use/ misuse.
According to the World Health Organization (WHO), “A health campaign follows a specific sequence that moves the target audience from awareness of an issue towards a behavior resulting in a specific health outcome. An effective campaign must also adapt to, and consider the context of, the community it serves.” The intent of this initiative is to reach New York State’s vulnerable populations with culturally responsive behavioral health messaging to affect positive change.
The overarching goals of the campaign are to:
- Reduce the prevalence of substance use and misuse in the New York population;
- Delay the initiation of substance use/misuse among youth and other vulnerable populations;
- Decrease the negative health, social, and economic consequences and costs associated with substance use/misuse across the lifespan;
- Prevent the escalation of substance use/misuse through early identification, brief intervention and referral; and
- Prevent the escalation of substance use/misuse behaviors to levels requiring treatment.
To meet the eligibility criteria vendors must meet all the below requirements:
1. Operate as a New York State Certified Minority and Women Owned Business Enterprise OR a New York State Certified Service-Disabled Veteran-Owned Business.
2. Must have a minimum of two years of experience in creating, developing, and testing positive behavioral health change or two successful campaigns related to substance use/misuse prevention.
April 7, 2023
RFA: Advertising for Prevention Media Campaign - SUPP1015-B
Discretionary funding opportunity to create, develop and produce statewide addiction prevention media campaign.